Write for humans — don’t optimize for robots its 2015, nobody wants to read SEO content not even the search engines. Everything points to the fact that Google prefers natural content to obvious SEO stuff. Moreover, there’s no point in trying to trick search engines, but do help the robots find your content.

Forget about keyword density — once and for all Keyword density is one of the most tenacious SEO myths out there. But there is nothing to indicate that Google favors a certain density over another. It’s important to use related keywords, synonyms & grammatical variations Google and other search engines use Latent Semantic Indexing, this is an easy way to make your content more relevant – without stuffing the actual keyword into the copy

Use Google to find related keywords, type a keyword and perform a search, Google will show you a number of related keywords at the bottom of the page that Google finds relevant in relation to your query. Use these keywords to increase the relevance of your content.

Write LONG, in-depth, quality content

The average web page ranking on the first page of Google has over 2,000 words. Moreover, evidence points to the fact that in-depth articles get more shares and links than short, superficial ones. Aim for content that delves deep into the subject matter and provides real insight But DON’T write lengthy content just to please search engines – do it because you have knowledge and insight to share with your audience.

The problem with keywords is that they usually are super competitive and ranking for them demands a huge effort. In many its much much easier to rank for e.g. ‘landing page vs. ‘how long should a landing page be?’. Long tail phrases have a smaller search volume however the traffic quality will be higher as the visitors are more motivated and likely to convert.

Answer your prospects questions?

If your prospects have questions about your product or service, they’ll probably type those same questions into Google. Provide your prospects with content that delivers credible answers, and they’ll visit your site. Provide them with better answers than you competitors, and they’ll buy from you. Additionally, answering questions is a great way of taking advantage of the long tail.

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