In dabbling with SEO, the main goal should always be putting your website up in the rankings, if not in the first one, at least in the top ten or the first page in the SERP. To achieve this, one of the fundamental things that someone needs to consider are the keywords that appear in the website. You should highly consider what keywords your website would be searched for. Keyword choice should be a part of your overall content strategy in SEO since this is highly related to organic traffic. And with that we’d present to you a few quick tips to help you out in sorting your keyword game.
Before anything else, jot down the keywords you think would be relevant to your content. Use your notepad or even the good old pen and paper, whatever makes you think more clearly. You need some time to unclutter your thoughts for this one for you to be able to come up with the words that would make up the main theme for your content. Think about the terms and words your customer might look for online and try to use them in your next post. This way you’d be able to connect to your readers as well.
Another thing to consider is choosing the words that best describe your organization. What does your company stand for? What are your goals? How do you think your company can benefit society as a whole? Answering these questions honestly may lead to coming up with the right keywords that will get you an advantage in the realm of SEO. Just as your company is striving to make a difference and disrupt the market, so should your keywords. But of course, not so much that they are unrecognizable to the searching public. So, try to keep them current and relevant.
It is also important to note that you don’t have to bring an army of words to be used as keywords and hope that this or that word will hit the right spot. We’re not playing a game of whack-a-mole here; we’re trying to connect to potential customers as quickly and as efficiently as possible. Always emphasize quality over quantity. So, even if you scrape off a few words off the list you made, if you think the words that remain are the ones that would truly resonate with your target market, then go for them. Be on point and Google will favor this action.
Finally, when speaking about resonating with the audience, it is important that you pick the keywords that strike a chord to your target reach. Let’s say for example you run a spa in Naples, Florida. It can be helpful to use keywords that are unique to your location, like the stunning beaches and the sunset over there with the focus still being your spa business. However, we impart to you a word of caution; though keywords are important in SEO, they are not the only ones you need to consider, check our other article to get tips on creating quality content.
And so with that we wrap things up. If you have any questions or would like to know more about starting a website online, feel free to give us a ring at ORgetUS Inc. using our toll-free phone number or visit our website to see our affordable package deals that can get you up and running.