Having one piece of incredible content out there is continually going to be superior to anything 10 below average pieces of content that don’t include any incentive for your viewers or readers. Be that as it may, in the event that you can reliably deliver extraordinary content all the time, is enough for your brand to become king of the online marketing world. However, the rules encompassing content creation and additionally our comprehension of it as advertisers have changed. It is no longer about simply releasing content frequently; rather, it’s about quality.
Making incredible and substantive content is hard, and numerous marketers still don’t have adequate learning or sufficient assets to create fantastic content all the time. Most brands don’t have the assets or aptitude to rival bigger, more established organizations with greater advertising budgets. So how might they make superb quality content?
In this article, we’ll concentrate on why brands should give their customers a chance to help make contributions in content. You read it right. If you don’t have the time and budget to produce quality online content, then have your subscribers and buyers make it for you.
There are two major types of media can be used to enhance your organization’s value creation activities. One type is “owned media.” This refers to released content that your company has 100% control over, including your organization’s official website, blogs, and your official social media accounts.
In spite of the fact that there are many points of interest as well as advantages to having complete control over your content, it doesn’t generally function admirably when it comes to building trust with your crowd of people since it isn’t “peer reviewed”. Now and again, owned media can likewise wind up being overly technical product-centric, and self-serving, which consequently results in the lack of appreciation from the customers’ side. Just like in real-life personal and social activities, there’s only so much a brand can accomplish if every single one of their discussions and interactions go one-way.
The media type on the other end of the scale is called “earned media.” This constitutes the media exposure earned by your brand through informal means. This introduction could come from your own particular SEO endeavors, top-notch content you distribute that circulates around the web pretty well, awesome client encounter review, or practically anything else your brand executes that propels individual users to make content with your brand’s name on it.
As the term suggests, “earned media” is the sort of media or presentation your brand has earned by accomplishing something positive or negative. These likewise come in different structures, including feedback or reviews, recommendations such as star ratings, press-cons, and articles, among others. The reason earned media works so well to fabricate connections is because it places your customers into your media channel, pulling the all attention away from your brand and onto your crowd.
As far as building reputation and trust, earned media can be a gold mine. It helps amass a following and a community and furnishes you with user-made content that prompts more open doors for engagement. Not only does it encourage enhanced approaches to find out about your prospects/clients like and prefer, it opens up a discourse for two-way discussions so clients, customers and users can connect with your brand. The best part? It’s free.